I was watching television earlier tonight and as I surfed through the channels, a commercial on the Fargo CBS affiliate caught my attention. I don't think the advertiser is going to be happy though. The ad was for a bingo parlor in Grand Forks and I first saw a pair of women's high heels under the stall in the ladies' room. The tag line for the ad, as the woman left the rest room was "I could be playing bingo!".
What was going through the mind of the creative team on this spot???? Now granted, I didn't see the entire ad and I have only caught it once, but what good can come of using bathroom humor to sell a product?
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